kelly

About "Us"

I am "us". My name is Kelly, I live close enough to say I'm from Chicago if I'm travelling outside the states. My passion for design, marketing and photography led me to create idealmails.com. I graduated from Northwestern University where I studied Communication Studies and took every photography, desktop publishing and web design class that was offered. My personal slogan is "pretty matters". That might sound lame, but if you think about it, sure-- looks aren't everything, but you need to present your brand in a creative way that is attractive to people and makes them care about what you want to tell them. Good design matters because it changes the way people think about your company. I enjoy what I do and I care about things like the Gestalt Theory of Design so that you don't have to.